The most important function of any business is sales. If products and services aren't sold, companies will quickly go out of business. That's why successful sales professionals are in demand in every industry and that demand is going to continue to grow.

So why are some salespeople struggling and unsuccessful while others in the same office, in the same market extraordinarily successful?

If you think its luck or they work harder and longer you're wrong. Here's how successful salespeople do it. Customers continually broadcast how and what they want to buy. Successful salespeople have learned to quickly interpret and identify a customer's buying strategies. They've learned to establish more trust and rapport during the first few minutes of meeting with customers. They've learned to enhance and develop their sensory acuity. Salespeople who learn to interpret these buying tells are amazed how much fun and how profitable selling really is. That's why they're extraordinarily successful. That's why they make more money.